Talk Asia is CNN’s half an hour chat show hosted by Rao every weekend to explore the personalities behind the newsmakers in the fields of arts, politics, sports and business as they share their views on issues concerning the Asia Pacific region. India’s ‘King of good times’ discusses how he manages his business portfolio, in addition to giving his view on India’s economic boom and dealing with his high-profile ‘playboy’ image. On this weekend’s Talk Asia, Mallya takes CNN’s Anjali Rao on his private jet before touring his palatial seaside retreat in Goa. His business interests range from scotch whiskey and beer to commercial aviation and Formula 1 racing. Mallya is ranked on the Forbes ‘The World’s Billionaires’ list with a net fortune of $1.5 billion. MUMBAI: UB Group chairman Vijay Mallya will be seen on air in CNN’s half hour chat show, Talk Asia this weekend.
#KALAIGNAR ARRESTED IN MIDNIGHT VIDEO TV#
OTV in Orissa, PTC and Channel one in Punjab, and Total TV are a few other channels, backed by various politically aligned promoters.
The trend has gradually begun to percolate across the rest of the country too. Apart from that there are VTV, Hyderabad TV and Telangana TV launched very recently. In Andra Pradesh, the CM’s son, YS Jaganmohan Reddy has launched a Telugu news channel Indira TV. Not to be left behind, Karnataka’s CM, HD Karunaswamy too launched his own channel called ‘Kannada Kasturi’. Overwhelmed by the response, the state Congress wing is planning another channel launch in Karnataka soon. In Kerala, ‘Kairali channel’ the mouthpiece of Communist Party of India (Marxist) had so far been the sole channel in this genre until recently, when Kerala Pradesh Congress Committee launched its ‘Jaihind’. Kerala, Andhra Pradesh, Karnataka are other states where launching television channels, promoted by party supporters is in vogue.
If you thought that the trend was limited to Tamil Nadu, think again. And if your channel really clicks, you additionally have a moolah minting machine at your disposal.Īgrees Rajat Sinha, media planner in a leading agency, “If you have a channel of your own, you can leverage a lot of in house synergies and it definitely becomes easy and more effective to promote your products and services.” The best part is that you can easily reach your target group’s living room and slowly but steadily mould their thinking via an ostensibly neutral source. PMK’s Makkal TV, DMK’s ‘Kalaingar TV’ & the Congress’ Mega TV and Vasanth TV all are gung-ho with political ambitions. Now, ever since relations between Maran and Karunanidhi have soured, the DMK is busy flaunting its new mouthpiece ‘Kalaingar TV’. Though Jaya TV could not match Sun, both technically and penetration wise, it put up a tough fight. During the 2006 state assembly elections, if there were live campaigns after 8pm on Sun TV Jaya TV screened special documentaries depicting Jayalalitha’s achievements. Not surprising that both have been routinely spitting venom against each other. Similarly, Jaya TV (run by Jayalalitha), is the alleged mouthpiece of AIADMK. In 2001, when Karunanidhi was arrested at midnight, Sun TV showed visuals of Karunanidhi being roughed up used wisely during the next elections. Even the headquarters of Sun TV are located within the DMK party headquarters in Chennai and the propaganda was done very cleverly. Started by Kalanidhi Maran, son of the late Union Minister Murasoli Maran and nephew of politician Karunanidhi Sun TV was till recently, the voice of DMK (before Maran and Karunanidhi had a fallout recently). Take Sun TV for example, it’s the second largest TV network across the country. But now, Television is emerging as the new promotion phenomena amidst these sons-of-the soil in south India. Politicians ranging from Mahatma Gandhi to Sharad Pawar have always invested in the print media and all major political parties already boast of their own newspapers & magazines as mouthpieces. In this media driven age, where perception is the only reality it’s only fitting that the last of the acknowledged Promotion takes precedence over all else.